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Analytics

Go to Analytics in the sidebar to see four reports: Members, Engagement, Events, and Retention. Each one is a separate tab.

View member analytics

The Members tab shows you how your community is growing over time.

The top row shows four numbers: total members, active members, new this month (with a growth rate trend), and new this week.

Below that you’ll see two bar charts covering the last 12 months:

  • Member Growth shows the running total of all members at the end of each month.
  • New Members shows how many people joined each month.

At the bottom, three breakdowns show your members split by role (admin, manager, member), by status (active, inactive, suspended), and by membership tier.

To export your member list, click Export Members in the top-right corner. You’ll get a CSV with each member’s name, email, role, status, join date, last login, active tier, and events attended.

Note: The member count excludes guests. Only full members appear in the analytics.

See Members to add or update your member list.

Track engagement

The Engagement tab shows how much your community is showing up.

The top row shows: total events, total registrations, attendance rate (how many registrants actually showed up), and average events per member.

Below that you’ll see two charts:

  • Event Attendance (Last 12 Months) compares registered vs. attended for each month. The lighter bar is registrations; the darker bar is who actually came.
  • Activity (Last 30 Days) is a day-by-day column chart showing new members, event registrations, and logins.

At the bottom you’ll find two ranked lists:

  • Most Active Members lists the top 10 members by number of event registrations.
  • Top Events by Attendance lists the top 10 events by registrations.

See Events to create events and track attendance.

View event analytics

The Events tab gives you detailed numbers on your events and revenue.

The top row shows total events, upcoming events, overall attendance rate, and total revenue from paid events.

A second row of smaller stats shows: total registrations, attended, no-show rate, members currently on a waitlist, number of paid events, and average registrations per event.

Year over year comparison appears below that, showing how this year’s events, registrations, and revenue stack up against the same period last year.

The two trend charts cover the last 12 months:

  • Monthly Trend shows revenue and event count per month.
  • Attendance Rate Trend shows the percentage of registrants who attended each month.

Three breakdown charts then show your events by category, by best day of the week, and by time of day (morning, afternoon, evening, night).

Two ranked tables show your top 10 events by attendance and your top 10 events by revenue.

If you’ve had events with waitlists, a Waitlist Performance section shows how many people were waitlisted, how many converted to registered, and the conversion rate.

At the bottom, a Location Type breakdown shows how your events split between in-person, virtual, and hybrid.

To export an analytics summary to CSV, click Export Analytics from the Members tab.

Track retention

The Retention tab shows how well you’re keeping members and who’s up for renewal.

The top row shows: active memberships, renewal rate, average membership duration in days, and cancelled memberships.

Churn Rate (Last 12 Months) shows a bar chart of what percentage of active memberships churned each month, with the raw count below each bar.

Retention by Tier shows a progress bar for each tier, so you can see which tiers retain members best. Each bar shows the active count out of total, with a percentage.

Expiring Memberships is a table of members whose memberships expire within 30, 60, or 90 days. Switch between the three time windows with the tabs at the top of the table. For each member you’ll see their tier, expiry date, and whether auto-renew is on.

Tip: If more than 10 memberships are expiring in the next 30 days, Somiti shows a yellow alert. Use that as a prompt to send renewal reminders. You can do that from Members by filtering and sending an announcement.

See Members to view individual membership details.